Tracker vs. disclosure: the gap between what a site does and says
ClauseReport's flagship check compares the trackers actually loading on your page against what your privacy policy discloses. The gap is where the risk lives.
This is part of our series explaining every check in the ClauseReport model. It is general information, not legal advice.
What ClauseReport checks
This is an AI-assisted check in the Consistency category. ClauseReport looks for whether tracker vs. disclosure consistency is addressed on the site or in its published policy.
Why it matters
Disclosure of tracking technologies is commonly expected under GDPR/ePrivacy and CCPA. The point isn’t to render a legal verdict — it’s to surface a factual gap you (or your counsel) can act on.
What a clean result looks like
Every analytics and advertising tool in use is named or categorized in a cookies/tracking section of the policy.
The common gap
A Meta Pixel and Google Analytics firing on every page while the word ‘cookie’ never appears in the policy.
How sites commonly address it
Sites using these tools commonly add a cookies/tracking section that names the analytics and advertising services in use.
ClauseReport scans any website’s privacy policy and terms of service and reports findings like this one — factual observations, never legal conclusions. Run a free scan to see how your site does on this check.
See how your site scores on this check
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